5
1.1.3 Indonesian Market
Indonesia, being the 4th
largest population
in the world with
huge consumption,
is
seen
as
a
potential
market
to
many
foreign
companies.
Japanese
car
manufacturer
Honda,
sees
Indonesia’s
domestic
market
potential, locates
its
Southeast
Asian
manufacturing
base of
Honda Freed
in Karawang, West Java (Usman, Honda eyes Indonesian
families,
2009).
Year
2008
was
a
tough
year
that
many
countries have
suffered
from
financial
crisis.
Comparing to neighboring countries, Indonesia is actually more of protecting the
momentum of growth rather than fighting the crisis (Uno, 2009). Indonesia as one of the
fastest growing developing countries has huge potential to grow. “According to Foo Mee
Har, global head of premium banking for Standard Chartered Bank, wealth growth in
Indonesia is expected to expand by 7% compounded annually for the next three years
(Zainuddin, 2010). Therefore, many foreign businesses seek opportunities to enter
Indonesian market. Haeier, Chinese electronic manufacturer, sees Indonesia as a very big
market
as
the
GDP is
growing
very
quickly
with
political
aspect
getting
more
stable
(Eslita, 2010).
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