2
an
important
role
when
it
comes
to
online consumer
behaviour.
Self-efficacy
indicates
what kind of consumer’s action they undertake while doing online activities.
According
to
the
Internet
usage
and
population
statistics
for
Indonesia,
there
was
a
drastic
increase
from
2.000.000
users
in
the
year 2000 to
a staggering
figure of
20.000.000 users by 2007. In the year 2008,
growth
was still strong, but
not as
great as
in
previous
years.
Moreover,
by the
end
of
2009,
there
are
roughly
30 million
internet
users in Indonesia. However along with increased growth in usage, there have also been
increases
in
users
abusing
the
Internet.
According
to
Asia
Marketing Research,
It’s
indicated from figure 1.1 and figure 1.2 below
Figure 1.1 Internet Usage and Population Statistics
 |