3
Figure 1.2 Internet Users in Indonesia
(Asia Marketing Research, Internet Usage, Population Statistics and Information, 2009)
1.1.1
Facebook Phenomenon
Facebook
in
its
current
incarnation,
is currently the most popular social
networking site nowadays and has successfully connected people throughout the
world.
The
social-networking
phenomenon
has
greatly
contributed in increasing
the amount of internet users in Indonesia.
Unmitigated, Indonesia has now been
recorded as a country with one of the
largest
user-base,
in 7
th
position worldwide.
In
fact,
the
growth
of
facebook
in
Indonesia
has
increased
645%
in
the
year
2008. The most current calculations on 22 Feb 2009, estimates around 1,333,649
facebook users in Indonesia and has already been registered
on facebook.
Approximately
73%
(976.372
people)
of
the
total
users
are
male,
ranging
from
18-34 years of age. According to the division of gender, 688,306 users are male
and 600,045 users are female. (allfacebook.com;2009). The largest amount of
users
on
Facebook.com is
still
in
the United
States,
where
the
founder
of
Facebook lives, with a total of 94,748,820 registered
users. Followed by England
in second position with 22,261,080 users.
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