2.2 Kerangka Pemikiran
PT. Tanditama Mandiri
GUDHO
Merek
Ekuitas Merek
Kesadaran merek
(Brand
Awareness)
Asosiasi merek
(Brand
Association)
Presepsi kualitas
(Perceived
Quality)
Loyalitas merek
(Brand Loyalty)
Nilai kekuatan merek
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