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2.2.11 Tujuh Tahap Internet Marketing
Menurut Mohammed et al. (2003, p8) ada tujuh tahapan dalam Internet
Marketing sebagai berikut :
Stage
6
Leveraging
Customer
Information
Through
Technology
Stage
7
Evaluating
Marketing
Program
Stage
1
Framing
the
market
opportunity
Stage
2
Formulating
The
Marketing
Strategy
Stage
3
Designing
The
Customer
Experience
Stage
5
Designing
The
Marketing
Program
Stage
4
Crafting
The
Customer
Interface
Gambar 2.3 Tujuh Tahapan dalam Internet Marketing
Sumber : Mohammed et.al (2003, p9)
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