0,000 (<0.05),
sedangkan
68,6% variabel
Kepuasan
Pendengar
dijelaskan oleh
variabel
Progr am Talk
Show Tanya
Dokter,
sedangkan
sisanya 31,4%
(100% - 68,6%)
dijelaskan oleh
sebab-sebab
yang lain diluar
model/variabel
tersebut.
Efektivitas Acara
‘Siaran Pedesaan’
LPP RRI Dalam
Meningkat-
kan Usaha Ternak
Kelinci
Kelompok Tani
Madurasa
Kelurahan Lok
Bahu Samarinda
3 Abdul Halim
Teori Uses
and
Gratification
Menggunakan
teknik
Efektivas acara
Siaran
Pedesaan LPP
RRI Samarinda
dilihat dari
Efek siaran
dinilai efektif
karena
informasi-
informasi yang
disampaikan
sangat
berpen garuh
bagi k elompok
tani ternak
kelinci
Madurasa.
Azmi
(Universitas
Mulawarman
, 2014)
Volume 2,
Nomor 1
purposive
sampling.
4 Hollander,
Talk Radio:
Predictors Of
Use And
Effects On
Attitudes
About
Government
Kuantitatif. Data
Source. Data
were drawn from
a nationwide
telephone survey
of 1,507
Americans, ages
eighteen or
older, during the
period of 18 to
24 May 1993.
The survey was
conducted for
the Times Mirror
Slightly more
than one-third
of the sample
reported never
listening to
taDc radio (n
= 548, 36.6%).
Of the
remaining 951
respondents
who reported
listening to
talk radio, 230
(24.2%) of
Teori
Barry A (1996)
Volume 73.
Issue 1
Pages 102-113
Number of
pages 12
Uses And
Effects
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