Center for The
People and The
Press.
those said they
also had
attempted to
call a talk
radio program.
Context
Effects
of Radio
Programming
on Cognitive
Processing
of Embedded
Advertisements
Questionnaires.
The subjects correlations
who participated
in this
experiment were
93 undergraduate
students (43
men and 50
women)
at the University
of Leicester,
aged between
18 and
34 years
(mean=20.27,
SD = 3.34), who
received f2.50
for their
participation.
The
Between
subjects’ratings
of the
programmes
and their
recall,
recognition,and
global memory
scores for the
advertisements
were
calculated.None
of the
correlations
between
subjects’
ratings of the
radio
programmes
and memor y
scores reached
significance
(p> 0.05
in each
case).
5 Claire E.
Teori Uses
And Effects
NORR IS
And Andrew
M. Colman
(De Monfjort
University and
Leicester
University,
1996 ) Volume
10, 473-486
2.2 Landasan Teori
2.2.1 Teori- teori Dasar/Umum Komunikasi (Proses komunikasi bermedia)
Komunikasi bermedia (mediated communication) adalah komunikasi yang
menggunakan saluran atau sarana untuk meneruskan suatu pesan kepada
komunikan yang jauh tempatnya, dan atau banyak jumlahnya. Komunikasi
bermedia ini juga dapat disebut sebagai komunikasi tak langsung (indirect
communication), dan sebagai konsekuensinya arus balik pun tidak terjadi pada
saat komunikasi dilancarkan.
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