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radically new process of organizational change that
many companies are
using
to renew their commitment to customer service.
Departing from incremental and gradually approaches to strategic
planning and change, reengineering is not a step-by-step,
incremental
approach. It is intended to revolutionize all the components that make up an
organization that includes processes, products, services, people, and
technologies. Therefore,
it
is
not simply about
improving bottom- line
performance,
to
improve
efficiency
of
outdated
administration
functions
but
also
as
a
fundamental
message
concerns
in
long-term organizational
transformation.
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