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45
The
leading
experts
said
the
clear
definition
of
reengineering
in
the
nature
of
BPR
8
:
According to [Manganelli,
RL
&
Klein , MM: 1994]; Basically, reengineering
is the primary rethinking and major 
redesign of business process to attain
remarkable improvement in significant changes and modern measures of
business      performance      in      cost,      quality,      service,      and      speed.
BPR is the analysis and design of workflows and processes within and between
organizations.
BPR is an improvement philosophy. It aims to achieve step improvements in
performance by redesigning the processes through which an organization
operates,  maximizing  their  value  added  content  and
minimizing
everything
else.
This
approach
can
be
applied
at
an
individual
process
level
or
to
the
whole organization.
Reengineering is the rapid and radical redesign of strategic, value added
business
process
and
the
systems,
policies,
and
organizational
structure
that
support them to optimize the workflow and production in an organization.
Thus, BPR is a redesigning methodology that brings improvement in
delivering
company's
success
through
reborn
in
cost,
quality,
service,
policy
and
procedures,
system and business processes. Today, the BPR concept has
evolved towards a broader, yet more comprehensive process management
concept.   Many   BPR   projects   focus   on   streamlining   intra-organization
processes by means of information and communication technologies (
2.6.2 BPR and Other Improvement Concepts
Continuous Improvement and BPR are like two different sides at same
coin.
Continuous
Improvement
grows
from
the
quality circle concept
that
Dr.
8  
Davenport,
TH.
1993,  Process
Innovation:  Reengineering  Work
through
Information  Technology, 2nd
edn, Harvard Business School Press, Boston.
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