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4. Process Focus
Organization structure in the aged business organization is divided in several
functional
units.
Each
functional
unit
such
as
marketing,
purchasing, production,
etc; build their own exclusive group which leads to very little communication to
each other. They are building their kingdom and mark their territory. This
situation leads to poor customer service. Additionally, reengineering breaks this
situation by encouraging process based organization structure. Rather than
functional, company is focusing in developing process in organizational units.
This gives the overall view of each unit to understand their role in delivering
service to customer. Thus,
the
process
focus
allows
organization
to
serve
better
services.
5. Customer Oriented
Business Process that becomes the focus in reengineering effort must be
focus on the value added process. Expert says that customer is a main orientation
to select which process is value added. Value added process is a process that
delivers customer the high possible satisfaction. In large organization, there are
many process interact with each other. Sometimes, it is impossible to
reengineering all process. Therefore, we
must
prioritize
the
most
value
added
process.
There are only 30 percent companies that succeed implementing BPR. The
others
70
percent
are
failing.
Nevertheless,
more
and
more
company
is
willing
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