shirts may be motivated to buy the neckties as well since they are often worn
together and if the shopper finds an appropriate match of the products they may even
be more motivated.
The distance of the promotion (such as product signage) to the location of the
product may also play an important factor than influences an impulse purchase
situation (Hulten, 2012). Some shoppers may not be willing to walk the distance to
find the product which were shown in the advertisement due to time and energy
factors therefore it would be suitable for marketers to locate the advertisement of the
product close to the location of the product or shelf which would increase the
chances of an impulse purchase by the shopper. When a shopper needs to travel some
distance to locate the product or shelf they might even start to analyze the purchase
decision in terms of importance and value which might also reduce the chance of an
impulse purchase. The in-store environment factor such as background music might
also influence shopping behavior of shoppers since it appeals to their sensor y
functions.
Stores that tends to play slow music would gener ally provide positive moods for the
shopper whereby they would be relaxed and make a purchase decision faster as to
compared to stores playing fast and loud music which often does not generate a
positive mood and may result in distraction and longer decision making of shoppers
which reduces the chances of impulse purchase (Mattila and Wirtz, 2001). Some
consumers tends to have the need for touch (NFT) requirement before making a
purchase especially on items that appeal to their sensory cues.
Products such as clothes would generally appeal to the sensory cues of the shopper
which would be generated by touching and feeling the product (Peck and Childers,
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