Hypothesis
Statement
H1 There is a relationship between positive response to social media
promotion and shopper’s positive response to in-store promotion.
H2 Positive response to social media promotion increases shopper’s
general impulse pur chase tendency.
H3 There is a relationship between positive response to mobile marketing
and shopper’s positive response to in-store promotion.
H4 Positive response to mobile marketing increases shopper’s general
impulse purchase tendency.
H5 There is relationship between shopper’s positive response to in-store
promotion and their general impulse purchase tendency.
Table 2.1 Summary of Hypotheses
 |