step the shopper would choose the best alternative that is able to answer the three
questions presented regarding the level of feasibility, satisfaction and positive impact
(Gilboa, 2011). This step often requires shoppers to also analyze the number of
positive and negative effects in choosing the alternative whereby a typical shopper
would aim to have the least amount of negative effects from the chosen alternative
and maximize on the amount of positive effects.
The fifth step in the rational decision making process is the implementation of
decision. To implement a decision after choosing the most appropriate alternative is
critical since a clear decision may even fail if it is not implemented properly. There
are several suggestions for shoppers to conduct a successful implementation plan
which includes making sure to have a clear understanding of the chosen alternative,
determining the required plan for making an action, preparing adequate resources to
achieve the goal of the chosen alternative, assigning a systematic timeframe for
action and determining the responsibilities clearly (Ahmed, 2011).
The last step in the rational decision making process involves evaluating the level of
effectiveness of the decision. There are several reasons when an implemented
decision fails to provide the preferred result which may include: inaccurate problem
definition, inadequate evaluation of the alternative and inappropriate implementation
of the action. The most common reason of why an implemented decision fails to
provide the preferred r esult is the failure of identif ying the problem which leads to
inappropriate evaluation and implementation of alternatives. Evaluation is critical in
the decision making process since decision making is a process that has no ending.
Evaluation assesses shoppers with information of whether new decisions are required
to be taken and which steps in the decision making process needs to be conducted
again to achieve the preferred result.
 |