Code     BI-IB -2013-0111
Title     THE INFLUENCE OF GREEN CORPORATE SOCIAL RESPONSIBILITY ON GREEN BRAND KNOWLEDGE AND THE SUBSEQUENT IMPACT OF GREEN BRAND KNOWLEDGE ON GREEN CUSTOMER-BASED BRAND EQUITY: A COMPARISON STUDY ON THE BODY SHOP INDONESIA AND SINGAPORE
Author     SAHIL PREM NATHANI
Subject     BRAND EQUITY
Abstract    View 
Advisor  Ahmad Seiichi Ramadhan, SE, MM ,
Department     International Business
Format     pdf
Year     2013
Keyword    Green CSR , Green Brand Knowledge , Green CBBE
Source    JWC
Collection Type     Skripsi S1
Rights    
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