Code     BI-MK-2013-0045
Title     QUALITY GAP AND WILLINGNESS TO PAY A PRICE PREMIUM: A STUDY ON NATIONAL BRAND AND PRIVATE LABEL PRODUCTS IN HYPERMARKET SECTOR IN JAKARTA
Author     RAINA CHOER
Subject     PURCHASE INTENTION
Abstract    View 
Advisor  Evi Rinawati Simanjuntak, MM ,
Department     Marketing
Format     pdf
Year     2013
Keyword    Quality gap , willingness to pay , price premium , national brand , private label , hypermarket sector in Jakarta
Source    JWC
Collection Type     Skripsi S1
Rights    
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