BINA NUSANTARA
Language:
Code
BI-MK-2014-0006
Title
Factors Affecting Skepticism Toward Green Advertising: A Study on University Students in Jakarta
Author
JACKY HUANG
Subject
PURCHASE INTENTION
Abstract
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Advisor
Dahlia Darmayanti, MIM ,
Department
Marketing
Format
pdf
Year
2014
Keyword
Buying Behavior
,
Conservation Behavior
,
Environmental Concern
,
Green advertising
,
Skepticism
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Laporan Teknis
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