Code     TS-R-2010-0107
Title     ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA PRODUK KARTU SIMPATI TELKOMSEL
Author     I MADE DWI WAHYUDI ANTARA
Subject     BRAND EQUITY
Abstract    View 
Advisor  Bun Sucento, MBA. ,
Department     Management
Format     103 p
Year     2010
Keyword    Brand equity , brand awareness , brand association , perceived quality , brand loyalty , purchase decision
Source    JWC
Collection Type     Thesis S2
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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