BINA NUSANTARA
Language:
Code
MLG-2021-0054
Title
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP BRAND EQUITY SHOPEE (SURVEI PADA KONSUMEN GENERASI Z SHOPEE DI KOTA MALANG)
Author
ANGELITA FRANSISCA RAHAYU
Subject
BRAND EQUITY
Abstract
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Advisor
Adhi Murti C. Amalia H., S. Ant., M.Med. Kom. ,
Department
Hubungan Masyarakat
Format
Year
2021
Keyword
brand equity
,
customer relationship management
,
dan e-commerce
Source
Malang
Collection Type
Skripsi S1
Rights
Sections
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Bab 2
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Bab 3
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Bab 4
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Pustaka
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Lampiran
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