BINA NUSANTARA
Language:
Code
BI- MK-2013-0083
Title
IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISIONS OF SKIN CARE PRODUCTS
Author
CHRISTINE LEE
Subject
BRAND LOYALTY
Abstract
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Advisor
Department
Marketing
Format
pdf
Year
2013
Keyword
Contextual Factors
,
Brand Loyalty
,
Brand Switching
,
Purchase Decisions
,
Skincare
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 2
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Bab 3
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