Code     BI-MK-2013-0196
Title     A Model of Customer-based Brand Equity and Its Application to Water Park Destination in Jakarta Area
Author     ADRY IVAN
Subject     BRAND EQUITY
Abstract    View 
Advisor  Tara Farina Srihadi, MSc ,
Department     Marketing
Format     pdf
Year     2013
Keyword    destination brand , branding , destination brand experience , customer-based brand equity , conceptual model
Source    JWC
Collection Type     Skripsi S1
Rights    
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