Code     BI-MK-2014-0002
Title     Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect on Samsung Smartphone Users in The Jakarta Area
Author     WELLI
Subject     BRAND LOYALTY
Abstract    View 
Advisor  Ayuphita Tiara Silalahi, BA, MM ,
Department     Marketing
Format     pdf
Year     2014
Keyword    Risk aversion , brand trust , brand affect , brand loyalty , purchase loyalty , attitudinal loyalty , Samsung Smartphone
Source    JWC
Collection Type     Skripsi S1
Rights    
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