Code     BI-MK-2014-0002
Title     Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect on Samsung Smartphone Users in The Jakarta Area
Author     WELLI
Subject     BRAND LOYALTY
Abstract    View 
Advisor  
Department     Marketing
Format     pdf
Year     2014
Keyword    Risk aversion , brand trust , brand affect , brand loyalty , purchase loyalty , attitudinal loyalty , Samsung Smartphone
Source    JWC
Collection Type     Skripsi S1
Rights    
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