Code     BI-MK-2018-0133
Title     Consumer Value, Brand Identification and Brand Loyalty in Hypercompetitive Market: The Role of Switching Cost
Author     NADYA SARASWATI
Subject     BRAND LOYALTY
Abstract    View 
Advisor  Dr. Evi Rinawati Simanjuntak, MM. ,
Department     Marketing
Format     pdf
Year     2018
Keyword    Theory of Consumer Value , Brand Identification , Brand Loyalty , Switching Cost
Source    JWC
Collection Type     Skripsi S1
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