BINA NUSANTARA
Language:
Code
BI-MK-2019-0079
Title
THE INFLUENCE OF PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY IN SPORTING GOODS INDUSTRY IN INDONESIA: THE MEDIATION EFFECT OF BRANDS AND VALUE CONSCIOUSNESS
Author
IVAN PRATAMA PUTRA
Subject
BRAND LOYALTY
Abstract
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Advisor
Dahlia Darmayanti, MIM ,
Department
Marketing
Format
pdf
Year
2019
Keyword
Brand loyalty
,
social media marketing
,
brand conscious
,
value conscious
,
sporting goods
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 2
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Bab 3
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