Code     IS1-SN-MK-2020-0035
Title     “WHY PAY PREMIUM IN FREEMIUM SERVICES?” A STUDY ON PERCEIVED VALUE, CONTINUED USE ITENTION AND PURCHASE INTENTION IN FREE-TO-PLAY GAMES
Author     MOHAMMAD RIVALDY MULYAWAN
Subject     PURCHASE INTENTION
Abstract    View 
Advisor  Dr. Adilla Anggraeni, B.Bus., MBA ,
Department     Marketing
Format     pdf
Year     2020
Keyword    Perceived Value , Freemium , Free-to-Play Games
Source    JWC
Collection Type     Skripsi S1
Rights    
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