Code     IS1-SN-MK-2020-0192
Title     AN INVESTIGATION OF THE INFLUENCE OF CREDIBILITY AND PARASOCIAL INTERACTION TO THE PURCHASE INTENTION: A STUDY OF INSTAGRAM BEAUTY INFLUENCER IN INDONESIA
Author     CHIQUITA ADAORA
Subject     PURCHASE INTENTION
Abstract    View 
Advisor  Lydia M. Iswara. MBA ,
Department     Marketing
Format     pdf
Year     2020
Keyword    Beauty Influencer , Credibility , Parasocial Interaction , Purchase Intention
Source    JWC
Collection Type     Skripsi S1
Rights    
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