Code     IS1-SN-MK-2022-0103
Title     AN EMPIRICAL STUDY ON THE INFLUENCE OF GAMIFICATION ON M-COMMERCE PURCHASE INTENTION IN INDONESIA
Author     JOANA FELICIA LATIEF
Subject     PURCHASE INTENTION
Abstract    View 
Advisor  Primidya Kartika Miranda Soesilo, SE., M.Sc., Ph.D ,
Department     Marketing
Format     pdf
Year     2022
Keyword    Consumer Perceived Value , Game Use Intention , Gamification , Hedonic Value , M-commerce , Platform Purchase Intention , Social Value , Time and Effort , Utilitarian Value
Source    JWC
Collection Type     Skripsi S1
Rights    
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