Code     TS-R-2017-0001
Title     Pengaruh Quality of Content Marketing, Brand Interactivity, dan Involvement Terhadap Customer-Brand Engagement, Brand Value, dan Brand Loyalty pada Brand Rokok Djarum
Author     CORNELIS PETRA DHARMA ANDERSON
Subject     BRAND LOYALTY
Abstract    View 
Advisor  Primidya Kartika Miranda Soesilo, S.E., M.Sc., Ph. ,
Department     Marketing
Format     pdf
Year     2017
Keyword    content marketing , brand interactivity , customer-brand engagement , involvement , brand value , brand loyalty
Source    JWC
Collection Type     Thesis S2
Rights    
Sections   Download Pdf Download Ps Download Doc Download Doc
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