1
CHAPTER 1
1.1
In this globalization era, the process to take a right decision has
become
harder. A business application that can only generate an operational
report sometimes is not enough to do extensive analysis and executive
required to do more depth analysis to make a good decision. It is because an
operational report is not designed for analysis purpose and executive need
something to do extensive analysis to have more information needed to create
decision. In order to solve this problem, we need to develop a kind of system
that can help to generate a report that can help executive to make an analysis.
Business intelligence is a system
that can help executive or a decision
maker to analyze a fact that can become a value from a profit or sales from
different dimension. Business intelligence provides a data visualization
usually in a form of graphics or charts that can help the decision maker to
take decision. It can also help to do trend analysis and help make indicator
when the business is off the track. It can help the decision making process
like for item positioning and customer segmentation.
According to a journal written by Goran Pranjic,
The Economist
Intelligence Unit conducted a survey in 2007, which involved 154 managers
that are mostly from big companies. Between 20 to
25% of correspondents
believe that management often makes wrong decisions. It is because there is
no
tool
to help
them to create good decision. Employees need an access to
good technology and access to advanced information systems is crucial to
improved decision making. Therefore,
they need Business Intelligence that
can help to create more extend analysis to create decision.
PT. Perkasa Pilar Utama is one of the companies that engaged in the
field of information technology. They realize that to extend their product
capability
and helping their client in doing decision making
they need to
create the business intelligence.
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