26 Waxing
27 Spa
28 Frimator
1.2 Nancy Salon
Nancy Salon is a salon type D which is a home salon industr y that can take care of three to
four customers at once. Nancy Salon was founded by Nancy Rahardja in 1988 starte
in
grogol, west Jakarta. The salon provides skin and hair services which includes in typ
D
salon above but also the salon is doing some of the services mentioned in the other types such
as bonding. Nancy has employeed more than twenty employees in her 2 branches a
the
moment, which is also operating in Tamanratu. The salon organization structure is very
simple which is management by Nancy as the founder and one manager that gets a royalty of
25 percent of all the profits in both of the salon. Nancy’s market is middle income people
which consist of children, teens, campus students, working adults, family and senior people.
Nancy is also involved in Hair and Beauty Community which is a Christian community of
hair dressers, to gather together and help each other in salon business through prayer and
consultation, also seminars.
Nancy Salon is used as the context of this research because it is the author’s family business.
The uniqueness of Nancy Salon is famous especially for the haircuts, bonding, curling and
facial treatments. Nancy Salon’s revenue in the year of 2008 - 2013 has been stagnant which
is around 500 million rupiah to 600 million rupiah. Nancy is good at keeping th
loyal
customers to come back, but Nancy need to improve on acquiring new customers so that the
revenue can incr ease greater in five years to come. This means by targeting th
younger
market segment because young customers can be such a huge influence in the market
especially those who are in great reputation. Also Nancy can target some of the great business
people in Indonesia or international customers that stays in Indonesia, this can create a new
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