brand image for the salon and increase sales and equity. The salon perceptual map i
on
below.
Table 1.2.1 Price comparisons for cut, wash and blow-dry services (in 2014)
Salon Hair Cut Price Hair Washing Price Hair Blow Price
Nancy 50-250 10-15 20-45
Rudy 42 15 37-65
Johnny 35 19-22 33
Yopie 24 27-29 21-50
Irwan Team 90-700 26-31 27-94
Table 1.2.2 Salon Customer Perception on Quality (1 to 5, 1 lowest, 5 highest) Source: Nancy Salon Owner
Salon CP
Nancy 5
Rudy 5
Johnny 5
Yopie 5
Irwan 5
Figure 1.2
Nancy Salon’s Perceptual Map
(High CP
Quality)
Nancy
Rudy
Yopie
Irwan
Johnny
(High CP
(Low CP
on Price)
on Price)
(Low CP
Quality)
 |