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Differentiator
Value Provider
Motivator
Sumber: Schmitt (1999, P.110)
Gambar 2.1 Sense Strategic Objectives
ad 2) Perasaan (Feel)
Feel Marketing appeals to customers’
inner feelings and emotions,
with the objective of creating affective experiences that range from mildly
positive moods linked to a brand to strong emotions of joy and pride. What is
needed for feel marketing to work is a close understanding of what stimuli can
trigger certain emotions as well as the willingness of the consumer to engage
in perspective taking and emoathy. Perasaan di sini sangatlah berbeda dengan
kesan sensorik karena hal ini berkaitan dengan suasana hati dan emosi jiwa
seseorang. Ini bukan sekedar menyangkut keindahan, tetapi suasana
hati dan
Sense
Obcetives
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