42
“Major
events
are
events
that are
capable,
by
their
scale
and
media interest, of attracting significant visitor number, media coverage
and economic benefit. Melbourne has
developed
the
Australian
Open
tennis tournament and the Australian Formula one Grand Pix into
significant
annual
major
events,
and
hosted
the
Commonwealth
Games
in 2006 and the World Cup Swimming in 2007. Perth has staged
significant
major events golf tournament. Cultural events can also be
contenders, such as the Adelaide Island in Tasmania, the Quessland
Music Festival, and the Margaret River concerts in Western Australia”.
Dari pengertian diatas penulis menyimpulkan major event merupakan acara
utama yaitu acara yang
mampu, dengan skala mereka dan kepentingan media,
untuk menarik pengunjung yang signifikan, liputan media dan manfaat ekonomi.
Melbourne telah mengembangkan turnamen tenis Australia Terbuka dan Australia
Formula
satu
Grand
Pix
ke
acara
besar tahunan
yang
signifikan,
dan
menjadi
tuan
rumah
Commonwealth
Games
pada
tahun
2006
dan
Piala
Dunia
Renang
tahun
2007. Perth telah mengadakan turnamen yang signifikan besar acara golf. Acara
budaya
juga
dapat
pesaing,
seperti
Pulau Adelaide
di
Tasmania,
yang
Quessland
Music Festival, dan Margaret River konser di Australia Barat.
d. Local or community events
Pengertian Spesial event dalam kategori Local or community events, sebagai
berikut:
“Most
communities
produce
a
host
of
festivao and
events
that
are
targeted mainly at local audiences and staged primaly for their social, fun,
and
entertainment
value.
Such
events
can
be
found
in
almost
every
city
and town in Australia. Some examples deserving of attention because of
their unusual nature or uniqe setting include the Birdsville Races in
outback
Queensland,
the
Henley-
On-Todd Dry Riverb Boat Regatta in
Alice Spring, and the Nymagge Outback Music Festival in central New
South
Wales.These
event
often
produce a
range
of
benefits,
including
engendering pride in the community, strenghening a feeling of belonging
and creating a sense of place. They can also help to expose people to new
ideas and experiences, ecourage participation in sports and arts activities,
and
encourage
tolerance
and
diversity
for
these
reason,
local
goverment
 |