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b.
Hallmark Events
Pengertian Spesial event dalam kategori Hallmark Events, sebagai berikut:
The term ‘hallmark events’ refers to those events that become so identifed
with the spirit or ethos of a town, city or region that they become synonymous
with the name of the place, gain widespread recognition and awereness.
Tourism researcher Ritchie, defines them as:
“Major one-time or recurring events of limited duration, developed
primarily to echance awareness, appeal
and
profitability
of
a
tourism
destination in the
short term and long term. Such events rely for their success
on uniqueness, status, or timely significance to create interest and attract
attention”.
“Classic examples of hallmark events are the carvinal in Rio de Janeiro,
known throughout the world as an expression of the vitality and exuberance of
that city, the Kentucky Derby in the USA, the Chelsea Flower Show in Britian,
the Octoberfest in the Munich, Germany, and the Edinburgh Festival in
Scontland. Hallmark eventd may even relate to whole countries rather than just
cities or regions, with some examples being indentified with very characther of
these
places
and
their
citizens,
bring
huge
tourist
dollars,
a
strong
sense
of
local pride and international recognition. Getz describes them in terms of their
ability to provide a competitive advantage for their host communities”.
Merujuk
kepada
peristiwa-peristiwa
yang
menjadi
begitu
teridentifikasi
dengan semangat atau etos dari sebuah kota, kota atau wilayah
yang
mereka
menjadi identik dengan nama tempat, mendapatkan pengakuan luas dan awereness.
Mayor satu kali atau acara berulang durasi
terbatas, dikembangkan terutama
untuk
kesadaran
echance,
banding
dan
profitabilitas
tujuan
wisata
dalam jangka
pendek
dan
jangka
panjang.
Kejadian-kejadian tersebut mengandalkan untuk
keberhasilan mereka pada keunikan, status, atau arti tepat waktu untuk menciptakan
minat dan menarik perhatian
c. Major Events
Pengertian Spesial event dalam kategori Major Events, sebagai berikut:
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