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2.1.12
Forum, which is often referred to as chat room, message board,
and bulletin board, according to Lon Safko (2009:145) is a way to
engage people in an interactive ongoing conversation on a particular
subject. People can start a debate, solicit advice, share an idea, run a
poll, or just participate in a conversation on your favorite subject. The
forum builds strong community ties, loyalty, and really exemplifies
the notion of a trusted network.
2.1.13
According to Dongmo Zhang (2012:2), auction is a process of
resource allocation and price discovery on the basis of bids from
participants. A huge volume of economic transactions is conducted
through auctions, including the ones generated in electronic markets.
2.1.14
According to Kenneth C. Laudon (2009:10), E-commerce is the
use of the Internet and the Web to transact business. More formally,
digitally enabled commercial transactions between and among
organizations and individuals.
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