8
Jakarta (Periode 2011-
2012).
tingkat satisfied bu yer,
meskipun hasilnya cukup
memuaskan namun
belum memenuhi
harapan dari pihak Public
relation Hotel Atlet
Century Park Jakarta.
Simpulan, strategi Public
Relation dalam
menciptakan brand
loyalty masih perlu
ditingkatkan sampai pada
tingkat commited bu yer.
Diharapkan calon
konsumen dengan cepat
dan mudah dapat
mengenali keberadaan
Hotel Atlet Century Park
Jakarta.
3. Burcu Candan
Analysing the relationship
between consumption
values and brand loyalty of
young people: A study on
personal care products
Burcu C andan a *, Sevta p
Ünal b, Aysel Ercis c
Creating Brand
Loyalty for
succes in the
business.
Creating brand loyalty
has become an important
indicator of the success
of businesses in the
market considering today
competition exist
between the brands. To
create brand loyalty it is
quite important for
companies to understand
how consumers choose
among alternative
brands and what
motivates them towards a
a *, Sevtap
Ünal b, Aysel
Ercis c
 |