9
particular brand.
Considering this, the
study aims to analyse the
relationship between
consumption values and
brand loyalty of young
people in personal care
products. 500 surveys
randomly chosen from
the students of Kocaeli
University, properly
completed 426 were
evaluated. Canonical
correlation analysis used
to identify mutual and
multiple relationships
between consumption
values and brand loyalty.
Relations were found
between consumption
values and brand loyalty
of young people in
personal care products.
4. Mustafa
"Increasing brand loyalty
in the hospitality industry",
International Journal of
Contemporary Hospitality
Management, Vol. 11 Iss:
5, pp.223 – 230, 2006).
Brand loyalty
customers in the
hospital.
Hospitality companies
can increasetheir market
share and growth rates
by increasing their brand
loyal customers. This is a
more profitable
approach than other
marketing activities, such
as price cuts or
promotional programs.
Tepeci (School
of Hotel,
Restaurant,
and Recreation
Management,
Pennsylvania
State
University,
Pennsylvania,
 |