33
2.5
Alat dan Aktivitas Hubungan Masyarakat (Public Relation)
Menurut
David
Pickton
dan
Amanda
Broderick
dalam 'Integrated
Marketing
Communications',
alat
dan
aktivitas
hubungan
masyarakat
(public
relation) adalah
(Pickton, David, 2001, p.497) :
Tabel 2.1 Alat dan Aktivitas Hubungan Masyarakat (Public Relation)
Media release
Corporate identity materials
Media conference
Company website
Media contact and entertainment
In-house magazine
PR and publicity events
Customer magazines
Lobbying
Exclusives
Promotional Materials
Interviews and photo-calls
MPR advertising
Speeches, presentation and speech
writing
Sponsorship and donation
Corporate literature
Product placement
Organization events
Advertorials
Facility visit
2.6
Proses Riset Pemasaran
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