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Detailed KPI responsibility reports. These reports indicate the
detailed performance of individuals or business unit in areas critical
to the success of the company.
2.2.5
Typical Key Performance Indicator
(Turban & Aronson, 2001 p.313).
Marketing
Market share
Advertisement analysis
Product pricing
Weekly (daily) sales result
Customer sales potential
2.2.6
Analysis
Analytic capabilities are available in EIS. Instead of merely having access to the
data,
executives
can
use
the
ESS
to
do
analysis
on
their
own.
Analyses
can
be
performed in the following ways: (Turban & Aronson, 2001 p.313).
Using built- in
functions
Several EIS products include built in analytic functions similar to those
available
in DSS
generators
Integration with DSS products
several EIS products have easy interfaces to DSS tools
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