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2.7.7 Studi Lee Tahun 2006
Sebuah studi eksploratif yang dilakukan Matthew K.O. Lee, Christy M.K.
Cheung, Kai
H. Lim, dan Choon
Ling Sia pada tahun 2006 yang mengambil konteks
umum pada
sebuah
web
based
discussion
board
menemukan
beberapa
elemen
dan
item yang menjadi alat ukur Sense of Online Community, berikut ini:
Tabel 2.7 SOOC Lee, Cheung, Lim, dan Sia (2006)
FAKTOR
ITEM
DESKRIPSI
Extrinsic
Motivation
Reward
The incentive (money or gift) for customer sharing in web-based
discussion boards
Image/
Reputation
The recognition received for customer sharing in web-based discussion
boards
Reciprocity
A
sense of mutual indebtedness for customer sharing in web-based
discussion boards
Intrinsic
Motivation
Enjoyment of
Helping
The enjoyment (feeling good, fun, and challenging) for customer
sharing in web-based discussion boards
Knowledge
self-efficacy
The confidence about the knowledge being shared in web-based
discussion boards
Cost
Time Spending
The time spent in sharing in web-based discussion boards
Effort
The effort used in sharing in web-based discussion boards, including
reading, writing, or replying messages on the board
Sense of
Community
The feeling that members have on belonging, a feeling that members
matter to one another and to the group, and a shared faith the members'
needs and to the group, and a shared faith the members' needs will be
met through their commitment to be together
Ease of Use
The degree to which the web-based discussion board is easy to use and
helps customers accomplish their tasks
Privacy
The web-based discussion board's ability in protecting consumer
personal information collected from registration from unauthorized use
or disclosure
Usefulness
The degree to which customers believes that the use of a web-based
discussion forum is useful to them
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