40
C. Desire
1. Induce
a
favourable
attitude
to
the
products,
especially
in
relations to
competing the products
2. Arouse
a
desire
for
the
product
above
any
desire
from
competitors
products
(Marketing Presentation- Aida&Dagmar 2006)
3. Creating in the consumer’s mind a desire to purchase
4. Connecting the benefits of the product with the consumer’s needs and wants
5. Advertising
has
to
show
consumers
that
there
is
a
product
available
which
will satisfy their needs and they can satisfy that need by purchasing the
product (Dictionary of Business and Management 2006)
Tahap Desire
merupakan tahap dimana seseorang sudah
maulai
menentukan sikapnya
terhadap suatu produk yang
disukainya.
Mulai
timbul
kecocokan
dengan
kebutuhannya, keharusan dan keyakinan untuk
menggunakan produk tersebut
dibandingkan dengan produk lainnya.
D. Action :
1. Prompt customer action
2. The
action
sought
is
for
the
customer
to
purchase
the
product
(Marketing
Presentation- Aida&Dagmar 2006)
3. Consumer actually get up, get out, actively seek the product and buy it
(Dictionary of Business and Management 2006)
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