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Tabel 2.2 Platform Komunikasi Pemasaran [Kotler, P., 2003, pp ]
Advertising
Sales Promotion
Public
Relation
Personal
Selling
Direct
Marketing
Broadcast and
Contests, games
Press kits
Sales
Catalogs
print ads
,sweepstakes, lotteries
presentations
Packaging-outer
Premiums and gifts
Speeches
Sales meetings
Mailings
Motion pictures
Sampling
Seminars
Incentive
Telemarketing
programs
Brochures and
Fairs and trade shows
Annual reports
Samples
Electronic
booklets
shopping
Posters and
Exhibits
Charitable
Fairs and trade
TV shopping
leaflets
donations
shows
Directories
Demonstrations
Sponsorships
Fax mail
Reprints of ads
Coupons
Publications
E-mail
Billboards
Rebates
Community
Voice mail
relations
Display signs
Low-interest financing
Lobbying
Point-of-purchase
Entertainment
Identify media
displays
Audiovisual
Tare-in-allowances
Company
material
Magazine
Symbols and logos
Continuity programs
Events
Videotapes
Tie-ins
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