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game but other aspects are also important such as storyline, multiplayer capability
and immersion. As fps genre games have different categories from re-acting world
wars or modern science-fiction wars, attack from undead zombies to invasion by evil
post-apocalyptic situations, immersion is crucial as player wants to be inside the
situation to feel the enjoyment and experience.
Through these studies correlation with the context of this thesis focusing on the
motivation towards acceptance of online fps game found many interesting factors
and variables that influence the motivation and consumer acceptance. Knowledge
gathered can be used as a stepping stone to study new motives and variables relevant
to the acceptance a focus genre game which is online fps games.
2.1.5 Technology Acceptance
The concept of technology acceptance has been an important study as there is no
point in creating a technology when it’s not going to be used by users. When a new
technology is invented, normally it is invented for a reason, uses and specific target
market. Well-known phase of a Harvard Business School professor, Theodore Levitt:
“People don’t want to buy a quarter -inch drill. They want a quarter-inch hole!”
through this quote the understanding of how consumer accepts and wants a particular
technology is crucial before creating the technology itself. Consumer often has
higher goals than the technology intent to give so to promote the technology
manufacturer must have a better understanding of the reasons a user may use the
technology. Abrahamson describes that new technology sometimes inefficient and
expensive and did not perform as user expects (Abrahamson, 1991). These reasons
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