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Figure 2.1: Best -Selling Video Game Genres (Entertainment Software Association,
2013).
Today 58% people in America play video game, where each household in the US
owns at least one device that is dedicated to video game. Surprisingly 43% of game
players consider video game gives them the most value out of their money compared
to movies and music as to say 25% of Americans feel the same way.
Seen in Figure 2.2 demands of video game increase exponentially, consumer
spending on video game in 2012 reaches an astounding $20 Billion (Entertainment
Software Association, 2013).
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