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5.1 Future research
My
sampling for
this thesis research was
limited only
with students
in south and central
Jakarta
area.
It
was
not
generalize
to
all
population of
Indonesian consumers.
Convenience sampling
methods
were
used
in
this
research
due
to
time
and
resource
limitation.
The
non
probabilistic
sampling
methods
may
have
led
to
biases
in
selection
of
respondents. It
is recommended that
future researchers use random sampling
methods
to make a broader view of the outcome.
I
also
recommend
for
future
researcher
to
expand
the
demographic
profile,
and
more
location of
Indonesia to
interrelate the
results and
make
more
representative findings of
Indonesian
shopping
mall
behavior.
Broader
researches
that
involve
other
country
in
Asia
can
also
be
beneficial
for
marketers
in
general
and
the
management
of
malls
to
better understands the behavior of Asian consumer.
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