5
of the Internet has also facilitated commerce, allowing opportunities for business
people who are searching for fortune,
by selling their products and services
online.
The essence
is the
technology created
to ease people’s
life as well as socializing
and
working.
Due
to
the
ease
of
usage
and
high
level
of efficiency,
business
promotion activitices are ultimately conducted via the Internet.
According to Country Manager Visa Indonesia Ellyana Fuad. The increasing of
online shoppers is due to the massive growth of internet connection infrastructure
lately. “Wifi facility and broadband are keep increasing,”she said.
The online shopping phenomenon has proven that online transaction is not
affected
by
economic
global
crisis.
The
online
shopping
is
steadily increasing
instead
since
it’s
becoming
their
options
in
order
to
save
their
spending.
The
main
reason
of
shopping
via
online
is
because
they
can
go
shopping
whenever
and wherever we are (80%). Shoppers can also easily comparing price and save
their money (79%). Moreover, the ease of
finding
the
product
(78%)
and
also
looking
for cheap
goods (75%). For
the last 12
months, the
most popular
goods
that purchased online are wardrobes,shoes (55%) and followed by books (50%)
and music download (49%). (anindityo, 2009)
Shopping
online
sometimes
also
can
lead to
negativity,
since
online
shopping
doesn’t require transportation and have to go through far distance. Online
shoppers
often
being
uncontrolled
when
it
comes
to
online
shopping
activity,
they tend to sit
for
hours and exploring
through the
website
without realizing the
time consumed. In other cases,
shoppers that
have
insufficient
understanding
in
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