4. “White labelling” also called "private labelling". The joining between banks where it
involves another bank as silent partners that provide unbranded back-office service.
2.2.2
The involvement of
Internet
banking
Actually, Internet banking services are similar to the phone-banking services. Redhead &
Povey introduce the facilities that are offered by Internet banking such as inquiring the
detail of account and loan, getting confirmation from the earlier transactions, setting up
and adjusting the bill payment automatically, and transferring funds between accounts.
Recently, some of Internet banking provides electronic cash, loan application and setting
up term deposits.
(Redhead & Povey
1998)
So, the facilities of Internet banking will be
more complete in the future.
There are three levels of involvement of Internet banking that are demonstrated in today's
marketplace
(Graham 1999)
:
1. Informational (no path between the Web server and the bank's internal network);
2. Communicative
(customer
interaction
is limited to e-mail, account
inquiry,
loan
applications, file information update); and
3. Transactional
(customer
transactions
executed on the Web) - These result from
different business analyses and trigger different risks
2.2.3
The
opportunities of
Internet
banking
The success or failure of Internet banking to achieve bank’s purpose depends on
the respond
of
customers.
The
initial purpose
for
banks
to develop Internet banking is to
offer
services
and
facilities
to
customers.
If
the
customers
are
enthusiastic with
the
services,
which
are
provided
by
Internet
banking,
it
will
give
more
opportunities
for
banks
to
spread their
Internet banking. In
contrast,
if
they are
not enthusiastic, banks
fail
to get the opportunities created by the Internet. However, Wenninger argues:
They
could
be
consigned
to
a
largely
secondary role
as
commerce shifts
toward electronics
over
time.
In
that
event,
they
would
process
payments
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