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E-Thesis (S1) Searching for ""
| Code |
BI-MK-2010-0035 |
| Title |
PRODUCT BRAND ATTRIBUTES in AFFECTING ATTITUDINAL and BEHAVIORAL LOYALTY of UNIVERSITY STUDENT CUSTOMERS in JAKARTA and its GREATER AREA (with additional analysis on Corporate Attributes)
[Full Text]
|
| Author |
EKO PRAYITNO
|
| Subject |
BRAND ANALYSIS |
| Advisor |
Lydia M. Iswara, MBA.
|
| Department |
Marketing
|
| Format |
174 p
|
| Year |
2010 |
| Source |
JWC |
| Collection Type |
Skripsi S1 |
| Rights |
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