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| Code |
BI-MK-2011-0041 |
| Title |
BRAND EXTENSION STRATEGIES: PERCEIVED FIT AND BRAND TYPE TOWARDS CONSUMERS ATTITUDE
[Full Text]
|
| Author |
BRADHIKA AYODYA
|
| Subject |
BRAND ANALYSIS |
| Advisor |
Ir. Ashali Deavina Mustaram, MM.
|
| Department |
Marketing
|
| Format |
101 p
|
| Year |
2011 |
| Source |
JWC |
| Collection Type |
Skripsi S1 |
| Rights |
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