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E-Thesis (S1) Searching for ""
| Code |
BI-MK-2011-0057 |
| Title |
ETHNOCENTRIC BELIEFS AND COUNTRY-OF-ORIGIN (COO) EFFECT: IMPACT OF COUNTRY, PRODUCT, AND PRODUCT ATTRIBUTES ON INDONESIAN CONSUMERS EVALUATION OF FOOD PRODUCTS
[Full Text]
|
| Author |
PETRIK LEO
|
| Subject |
MARKETING RESEARCH |
| Advisor |
Karen Peyronnin Imam, MIB
|
| Department |
Marketing
|
| Format |
114 p
|
| Year |
2011 |
| Source |
JWC |
| Collection Type |
Skripsi S1 |
| Rights |
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