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E-Thesis (S1) Searching for ""
| Code |
BI-MK-2011-0050 |
| Title |
FACTORS PREDICTING THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS ADVERTISEMENTS IN INDONESIA
[Full Text]
|
| Author |
KOMAL M VASNANI
|
| Subject |
CELEBRITY ENDORSEMENT |
| Advisor |
Andy Lunarjanto, MM.,MBA.
|
| Department |
Marketing
|
| Format |
89 p
|
| Year |
2011 |
| Source |
JWC |
| Collection Type |
Skripsi S1 |
| Rights |
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